The business model canvas — as opposed to the traditional, intricate business plan — helps budding businesses and established organisations alike. It allows you to conduct structured, tangible, and strategic conversations around new businesses or existing ones. Leading global companies like GE, Nestlé or Lego use the canvas to manage strategy or create new growth engines, while start-ups use it in their search for the right business model.
In fact, some insiders point out to the canvas as the key to Lego’s great turnaround story. Facing bankruptcy a few years ago, the company had to reinvent themselves and re-position their brand. The canvas allowed them to smartly map out the key challenges and helped come up with direct solutions, such as streamlining the manufacturing process and adapting the kits to the modern times.
The canvas’s main objective is to help companies move beyond product-centric thinking and towards business model thinking.
It is also increasingly popular in competitions, such as the upcoming 2017 Santander Universities Entrepreneurship Awards. (Keep an eye out on this blog to find out more soon!)
In summary, the canvas is incredibly useful because it lets you look at all nine building blocks of your business on one page. Here’s a sleek little video explaining it in more detail: